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Research papers

Today's total audio entertainment environment

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the language they use to describe these choices, and...

Catalogue: WM3 2007
Authors: Barbara O'Hare, Fred Jacobs
Company: Nielsen
June 3, 2007
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Citation

O'Hare and Jacobs (2007a, June 03). Today's total audio entertainment environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/today-s-total-audio-entertainment-environment


Research papers

Adding "cell phone only" households in a radio measurement service

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).Respondents were also asked to participate in...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Ed Cohen, Barbara O'Hare, Anna Fleeman
Company: Nielsen
June 21, 2005
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Citation

Cohen, O'Hare and Fleeman (2005a, June 21). Adding "cell phone only" households in a radio measurement service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adding-cell-phone-only-households-in-a-radio-measurement-service


Research papers

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Ed Cohen, Barbara O'Hare, Lester Jones
June 17, 2004
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Citation

Cohen, O'Hare and Jones (2004a, June 17). Over the net. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/over-the-net